Third Party Risk Association (TPRA)

As the Social Media and Marketing Intern for the Third Party Risk Association, I had many responsibilities and ongoing projects. See below for an in-depth look at my experience and work samples.

Promotional Materials & Social Media Management

A large part of my responsibilities for TPRA included graphic design, including the creation of LinkedIn graphics, brochures and informative documents, stickers, email graphics, and more.

LinkedIn

LinkedIn graphics were made for the purpose of event and meeting registration promotion, promoting conferences and their speakers/sponsors, and general information. After creating the graphics, I would upload them to the platform Planable, attach links, write copy, create hashtags, and schedule them to be posted to the TPRA LinkedIn page.

2022 Conference Sponsor

2022 Conference

Kimberly Manibusan Speaker Card

2022 Conference Sponsor

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Instagram

I began the TPRA Instagram in April 2022, focusing on growing our follower base and utilizing the platform to reach a more diverse network of our target audience. I created graphics and short videos for both posts and stories, crafting copy and utilizing Instagram capabilities to promote follower engagement and conversions to our website and membership.

About Us Story

Slack (Instagram Story)

TPRA Youtube (Instagram Post)

About Us Story

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Brochures & Documents

Marketing, Ads, & Analytics

Google Ads & Analytics

In order to promote our in-person conference, I created Google Ads designed to drive conference registration, utilizing Search Engine Optimization (SEO) and other keyword tactics. Using Google Analytics, I tracked the effectiveness of the ads, including impressions, clicks, conversions, etc. to better improve our marketing strategy.

Google Ad led to 85% new visits to the TPRA site
17.2K impressions, 103 clicks, 1 total result

LinkedIn Management

To further promote TPRA's in-person conference, I assisted in creating and executing advertisements on LinkedIn, including promoted ads and direct messaging marketing. I then reviewed analytical data to assess effectiveness and adjust our ads and/or strategy to reach more potential registrants and gain more website conversions.

Progress made through the TPRA LinkedIn from Jul. 2021 to Feb 2022 compared to the previous period, Dec. 2020 - Jul. 2021.

Overall, the TPRA LinkedIn profile saw:
- 75% increase in followers
- 60% increase in page views
In a single month:
- 113 additional followers - 75% increase
- 592 page views - 109% increase
- 234 unique visitors - 112% increase
- 93% increase in custom clicks
LinkedIn Sponsored Messaging
- 3,655 impressions, 1,793 clicks

Website

From Jul. 2021 to Feb 2022 compared to the previous period, Dec. 2020 - Jul. 2021

TPRA site saw:
- 36% increase in site sessions
- 22% increase in unique visitors
- 42.1 % increase in new site members
- 45.9% increase in customers
- 45.9% increase in active leads
- 56.19% new customers
- 43.81% returning customers
- 65% increase in total sales - $113,500 in total sales
- 103% increase in total orders
Site traffic sources increased drastically:
- Direct - 13%
- Google - 656%
- LinkedIn 640%
- Six email marketing campaigns - 543%

Email Marketing

Utilizing the Wix Website email marketing tool, I crafted an array of promotional emails to TPRA membership for the purpose of event registration, membership sign up and/or renewal, information and notification, and many more.

I also created a variety of triggered emails in order to drive site traffic and automate the email process for greater effectiveness of better use of time and resources.

Videography

During my time at the TPRA, the organization brought to fruition a long-awaited goal: the production of educational videos on TPRM topics, to be posted on the organization's new YouTube channel. The series, "TPRM Explained," is an educational series focused on third party risk management topics.

I would create a script using the monthly "Practitioner Member Call" meeting recordings and accompanying presentation, record and edit a voiceover, locate appropriate stock footage from Adobe Stock, and craft an educational and interesting video pertaining to the organization's monthly topic using Adobe Premiere Pro video editing software.

In addition to TPRM Explained, I created videos for the purposes of organization promotion, event promotion and marketing, and general information.